Facebook Wins The Web

by on May 13, 2010

facebook_logoHave you heard?  Facebook has added a Like button that can be used on sites across the internet.  What does this mean?  It means Facebook users can Like a site and have that show up in their profiles.  It means Facebook can slowly gather data on what users are doing, liking, and viewing.

Why is this important?  Because Facebook will have fresh, piping hot data on all it’s users.

Privacy - From this standpoint it scares me.  I don’t want Facebook to have that much data on me.  I don’t want Google to have that much data on me.  Frankly, I don’t want anyone to have that much data on me.  However, as time goes on, I think I’m accepting that these organizations will have that data.  Why?  Because I’m into technology and I like to use all the cool new things.

But here’s the thing.  Whether or not I want them to have that data is immaterial.  Because many, many others don’t care.  And all that data for all those individuals WILL be gathered and will be used.  So why not for me?

Marketing - So what does this mean?  It means that not only will Facebook start gathering data on all these potential consumers, but it will be relatively live and fresh data.  From a marketing standpoint this is HUGE.  This means that as a small business, you can target to your demographics, and it will fresh demographics.
What’s more, since people talk about what they’re doing, and places they like, this data is often local.  Which means if you’re a local small business, you can target consumers right in your area.  Have a flower show?  Reach your customer base.  Do you serve Indian cuisine?  Reach your customer base.

{ Comments on this entry are closed }

Evernote Heaven for the Palm Pre

by on January 12, 2010

evernotepalmpreFinally!  Finally, Evernote has a reliable and useful client for the Palm Pre.

I’ve been using a Palm Pre since about August 2009, and one of the main reasons for switching from my trusty Palm Treo 755p was the allure of web applications and, frankly, being able to manage my Evernote notes on the go.  For Evernote’s part, I’ve been a user since about the end of 2008, and I’ve wanted a mobile solution since even before that for my then personal wiki (which was migrated into Evernote).  So a mobile personal information solution is a long time coming.

Now to Evernote’s credit, they came out with a Palm Pre app right around the Pre’s launch and were one of the first app developers.  But this app, well, this app was horrible.  Disconnections, unreliability, inability to browse tags, all these things made it relatively useless.  I had such a hard time getting it logged in, and once I added several notes full of multimedia files to Evernote late last year, well, it never worked on my Pre again.

Until now!  Happy Day!  Not only does the new Evernote Palm Pre 1.0 client work, it works pretty well.  Tags are now browseable, meaning I can click the tags field and see all my tags to select from them.  Saving notes is somewhat more seamless.  Even checklists have been enabled for on the go checklisting.  Now I won’t be moving my GTD checklists over to Evernote, but for recurring lists like camping, building a new PC, or even ingredients for a recipe; ie. anything that is recurring that you just flow through the list over and over; this is great.

In addition, image handling is improved.  I can now add photos or take photos right from the client and instantly tag, file, and remark on what I’m filing.

So Thank You Evernote.  Thank you Phil, thank you Dave, and thank you Andrew.  There’s still a lot to improve as I’m sure you know, like offline folders similar to the iPhone version ;), but this is a huge step; nay, a major step to my dream of my mobile personal information solution.

{ Comments on this entry are closed }

The 3 Phases of Owning a Computer – The Oatmeal

December 3, 2009

http://theoatmeal.com/comics/computer_phases A great life analysis of the PC.  Also applicable to cars, and pretty much any piece of technology.

Read the full article →

Notebook Computers and the 3 Reasons they are bad for your Small Business Technology plan

October 12, 2009

I just posted an article over on Scribd.  Check it out as it goes into the reasons why buying and issuing notebook computers to your sales teams, technicians, and other employees is not the most ideal scenario. Check it out HERE

Read the full article →

Why Twitter and Facebook Will Never Kill E-mail | Technomix | Fast Company

October 12, 2009

FastCompany has a nice article on the state of Email in the hierarchy of social media and why the new upstarts Twitter and Facebook will never unseat the king of digital communication: E-mail. Email has a purpose and is evolved to fit this purpose well. It’s not going away any time soon, because while it’s […]

Read the full article →

Last man out – Windows Mobile 7 too little too late?

October 10, 2009

     For those following the mobile phone arena, news that Windows Mobile 7 is pushed back to late 2010 has come to the scene.  Personally this doesn’t interest me too much because very few of my clients or users are even interested in Windows Mobile devices.      The top picks right now seem to be iPhone, Blackberry, […]

Read the full article →

How Windows 7 Won’t Help Your Small Business – yet

October 7, 2009

Microsoft will release its latest Operating System this month on the 22nd. This much anticipated upgrade will provide a bridge from the more commonly used Windows XP and the next generation of computing. While the Windows Vista OS has also been available since Windows XP, the shortcomings of this platform (such as high hardware requirements […]

Read the full article →

Palm releases new phone – Pixie

September 8, 2009

Here I am awaiting the imminent WebOS 1.2, so I can finally use Hotsync in Classic, and Palm goes and releases the Palm Pixie. It looks kind of like a Blackberry, which are geared for small business technologists and other professionals, or maybe it looks like a Palm Treo. In any case, wow, I almost […]

Read the full article →

10 Steps to turn your Layoff into a Payoff

September 7, 2009

Everyone dreams of being their own boss and with the economy’s current woes and downturn, more and more people are doing just that, looking to go freelance and start a Small Business.  It’s a trend, and right now it’s THE trend.  For some it will work out, for some it won’t, but for all of […]

Read the full article →

ToDo Lists and Procrastination

September 7, 2009

Too often I fall in the rut off too much to do and not the will to do it.  I plan, plan some more, and there’s generally plenty of time for that planning to come to fruition; however then the dreaded procrastination monster appears and has me surfing Digg, or rearranging my Netflix queue, instead […]

Read the full article →